Friday 16 July 2010
summertime
Thursday 11 February 2010
midweek success!
Monday 8 February 2010
Monday 8 February 2010
Saturday 23 January 2010
Time for a rebrand?
There is, unsurprisingly, no definitive answer to the question of how many brands are we exposed to in an average day. Some ‘experts’ say it is a few hundred while others assert it is closer to 5,500! If we look around us, it’s not hard to see how the numbers add up. Brands are everywhere, from the logo on our shoes to all the food in our fridges. We see them in our high streets, hospitals, schools and even our churches.
This truly is the age of the consumer. This year, no sooner had we finished our Christmas dinner than we were visiting the sales via our computers. When the shops flung open their doors on Boxing Day, record numbers of people charged in to pick up bargains. The majority of those shoppers chose brands they recognised, because the companies behind those brands had spent vast sums of money in advertising them.
The more good things we are told about a brand, the more likely we are to believe it. However, this has to be matched by our experience, which explains why some of the nations’ favourite high street stores remain Britain’s most trusted brands, while the utility companies and train operators languish at the bottom of the list! Some companies forget this valuable lesson and try to fool their customers by changing the brand name. Who can forget Royal Mail’s short-lived name change to Consignia in 2001? Universally lampooned, the company went back to Royal Mail barely a year later